What is Meme Marketing?

Meme Marketing or Seeding through memes is a marketing strategy where memes are used to promote brands and engage audiences across various Social Media platforms. It involves posting on different types of Social Media pages in bulk, thereby making the likelihood of content going viral.
The content format can be videos, static. The content flow could be topical, rhetorical, slapstick, inquisitive, curiosity-driven. All these types of content are merged with brand content, and a new content piece is created. This piece then is posted on various pages.

Why Meme Marketing?

Creative and Relatable Content Using humor, current events or pop culture references, memes help brands connect personally with audiences.
Virality Memes have the ability to go viral quickly, spreading your brand's message to a vast audience.
Cost-effective Compared to traditional advertising, meme marketing is relatively low-cost but can yield high engagement.
End Consumer The content is consumed by Gen Z and millennials alike, as both these generations are hooked to memes

Case Studies

Viacom18 - Khatron Ke Khiladi S14

Booked 400+ IG Pages across different categories, 50+ Micro influencers, and ensured IG Music Trending with 1200+ Reels, driving great organic traction.

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Netflix - Trial by Fire

Booked 200+ IG Pages across different categories, and 20+ Micro influencers. Influencers did IG Live and recorded interviews with main lead Abhay Deol.

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